Content strategist, data junkie, a journalist reinvented. Each day, I get closer to perfecting the art and science of putting data through an audience-first content creation lens to drive innovative, cutting edge content strategies. You’ve seen my work on BettyCrocker.com, Tablespoon.com, Pillsbury.com, and MyOptumHealth.com, as well as in Delta Sky Magazine and Mpls.St.Paul Magazine, among others. I am currently leading U.S. Bank’s content marketing efforts. Watch the video, below, in which I explain how I used data and analytics in the content creation process.
What do I do in my spare time? I train for triathlons, spoil my baby boy, hike Minneapolis’s Mississippi River Gorge with my Mountain Cur, volunteer with Special Olympics, and do as all born journalists do: I write. Head over to the menu and choose About ENERGIES to learn more.